Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S13 E13: Pivoting to and Designing for a Faith-Based Niche with Lisa Johnson
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In this episode, I chat with Lisa Johnson, brand and web designer and owner of Verve & Concord. We chat about her decision to pivot her business and niche down to work specifically with Catholic and faith-based women in business, what led her there, how it's deepened her client connections, and why choosing a niche that's personally meaningful makes a difference in how you show up and market yourself.
Guest Name: Lisa Johnson
Guest Website: verveandconcord.com
Guest Social: @verveandconcord
Guest Linkedin: linkedin.com/company/verveandconcord
Links:
The Design Minimind - My 1:1 coaching program for designers
Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)
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Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*
Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*
Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*
Get 50% off your first year of Flodesk, my email marketing software.*
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design
