Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E17: Jen’s 2025 Business Recap: 22 Lessons Learned
In this solo episode, I'm recapping my 2025 business year and answering some questions about what worked, lessons learned, and things I'm leaving behind in 2025 and what I am taking into 2026.
Mentions in Episode:
My Bookkeeper: Balanced Roots Bookkeeping / @balacnedrootsbookkeeping
Brand Shoot: Lynette Ortiz Photography / @lynetteortiz.photo
Shopify Developer: Jenuine Creative / @jenuinecreative
My Episode with Bethany: The Part-Time Breadwinner: Working Less, Earning More, Living Fully
My Episode with Marty Neumeier: Diving into Octavo, a Thriller for Designers
Purchase his book on Amazon: Octavo: A Novel
Book: Contagious by Jonah Berger
Links:
The Design Minimind - Applications for cohort 6 opens Nov 1st, 2026
Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)
Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*
Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*
Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*
Get 50% off your first year of Flodesk, my email marketing software.*
*Some are affiliate links which means I may earn a commission.
Connect With Us:
Join The Creative Diaries (my email list)
Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design