Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E11: Person-First vs. Platform-First: Optimizing Your Social Media Content for Connection with Katie Campbell
In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.
Guest Name: Katie Campbell
Guest Website: katiecreativecompany.com
Guest IG: @katiecreativeco
Social Sweet Spot Course: Learn More
00:00: Intro and Minimind Video Library Overview
06:49: Challenges of Social Media for Service Providers
08:01: The Biggest Mistake in Social Media Strategy
08:56: Holistic Approach to Social Media Success
11:56: Person-First Marketing Philosophy
20:55: The Funnel Strategy for Social Media
35:02: Setting Boundaries for Sharing Personal Life
37:46: Pushing Comfort Zones in Social Media
43:44: Balancing Digital Wellness
49:59: Social Media Best Practices to Ignore
51:59: Social Sweet Spot Program
Links:
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
