Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E09: Demystifying SEO for Web Designers—SEO Q&A with Julia Bocchese
*Submit your Spooky Client Stories* 👻 🕸️
This week, I chat (Q&A style) with Julia Bocchese who is an SEO (Search Engine Optimization) expert, to discuss SEO strategies tailored specifically for web designers. We talk about the challenges and misconceptions around SEO, including client communication, expectations, and the technical nuances of ensuring sites rank well on Google. Key topics covered include the importance of user experience, site speed, mobile design, image optimization, and the role of tools like Google Search Console and Google Analytics. The episode also addresses a bit about AI optimization as well.
Guest Name: Julia Bocchese
Guest Website: juliareneeconsulting.com
Guest IG: @juliareneeconsulting
SEO Tips for website designers: Read Blog
Collaborations & Partnerships: Learn More
Setting up Google Search Console: Watch Video
00:00: Intro, Minimind Reviews, & Spooky Client Stories
05:40: Understanding SEO for Web Designers
06:37: Client Communication and SEO Expectations
07:43: SEO Challenges for Designers
09:33: User Experience
10:35: Site Speed Optimization Tips
13:17: Mobile Design
18:26: Accessibility
22:33: Website Launch and SEO Considerations
26:54: Google Search Console and Analytics Setup
28:16: Connecting Google Search Console to Your Website
33:34: SEO Myths and Misconceptions
37:15: Blogging and AI Optimization for SEO
41:27: Ways to Work with Julia
Links:
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Tags: designer, design, brand design, brand identity design, design studio, brand designer, better podcast, brand designer p
