Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E07: Launching a New CRM: Introducing Tezzera with Abbey McGrew
*Join the Tezzera waitlist | Launching Fall 2025
In this episode, Abbey McGrew is back on the pod, all the way from Season 1! We discuss all the details of Abbey's latest venture, Tezzera, a CRM designed specifically for designers, tackling a major gap in the market. Abbey discusses the features of Tezzera, its development process, and her vision to make administrative tasks feel creative and on-brand. Tezzera is launching with beta testers in October, with the official launch planned for Nov.
00:00: Intro + Minimind Testimonials
05:51: Abbey’s Life Updates: Moving and Motherhood
11:10: Introducing Tezzera: A New Business Venture
24:25: The CRM Features it will include
36:55: Beta Testing and Launch Plans
Guest Name: Abbey McGrew
Guest Website: wayfairdesignstudio.com
Guest IG: @wayfairdesignstudio
Podcast: Design Unfiltered on Patreon and The Heart-Led Brand
New CRM Launching Fall 2025 - Tezzera
Join the Tezzera waitlist
IG: @tezzera.co
Episodes Mentioned:
S1 E11: Attracting Dream Clients and Building Your Design Business with Abbey McGrew
Links:
• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast
