Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E06: So You Want to Book Luxury Clients? These Are Your First Practical Steps with Bethany McCamish
✨ **Grab my Creative Direction template for FREE** ✨
Curious what the first stage of my brand design projects looks like? Grab the Figma template (and four bonus audio trainings walking you through how to populate it!)
This week, I chat with Bethany McCamish, a speaker, author, podcast host, and design agency owner, about her multifaceted career journey. Bethany shares invaluable insights into attracting and serving luxury clients, the importance of personal branding, and the impact of authentic storytelling on social media. We both discuss practical advice on elevating your design business and positioning yourself in the luxury market.
Guest Name: Bethany McCamish
Guest Website: bethanyworks.com
Instagram: @bethanyworksdesign
TikTok: @bethanymccamish
Podcast: Unbreakable Brands
00:00: Intro
02:59: Bethany's Career Journey
10:56: Booking Luxury Clients
13:06: Defining Luxury and Premium Clients
14:41: Avoiding Common Mistakes
17:18: Building Personal Connections
23:55: Importance of Messaging and Visuals
25:18: Curating Your Portfolio for Luxury Clients
27:43: Engaging Luxury Clients Through Content
37:55: Bethany’s Mentorship Programs for Designers
Links:
• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025
Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)
Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*
Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*
Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*
Get 50% off your first year of Flodesk, my email marketing software.*
*These are affiliate links which means I may earn a commission.
Connect With Us:
Join The Creative Diaries (my email list)
Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
