Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S12 E04: Six Sneaky Places Design Businesses Leak Time & Money with Shannon Mattern
✨ Get access to my Creative Direction Figma Template for FREE ✨
Episode Description:
In this episode, I chat with Shannon Mattern, a web design business coach and founder of the Web Designer Academy, to discuss her journey from corporate marketing to running a successful web design coaching business. Shannon shares the key turning points in her career, including how she identified and overcame six common areas where design businesses leak time and money and shares with us what those are. She emphasizes the importance of mindset, proper pricing, and setting boundaries to ensure profitability in your business.
Guest Name: Shannon Mattern
Guest Website: www.shannonmattern.com
Guest Instagram: @shannonlmattern
Shannon’s Course: Web Designer Academy
Shannon’s Podcast: Profitable Web Designer
00:00 Intro and Creative Template Freebie Info
02:49: Shannon's Story
19:19: Identifying Time and Money Leaks
20:39: The Cost of People Pleasing
21:24: Setting Boundaries and Managing Scope
24:34: Perfectionism and Pricing Challenges
25:35: Client Feedback and Pricing Models
28:30: Empowering Clients with Choices
35:25: Mindset and Self-Concept in Business
37:43: Web Designer Academy Course Overview
Links:
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
