Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S11 E18: Tour the Hello June Offer Suite (Peep My Packages!)
I’m back with another solo episode where I’m breaking down the complete Hello June offer suite and sharing why having flexible packages has been a total game-changer for the studio.
I discuss my four main package tiers, from full service brand and web combos down to essential branding offerings, plus all the add-ons that support them and how I customize each to fit the client. Plus, I'm sharing how to get valuable feedback from leads (even the ones who don't book) and why your offer suite should always be evolving.
Whether you're just starting out or ready to refine what you've got, this episode is for you.
Links Mentioned:
S11E17: How to Leverage Semi-Custom Web Design with Alex McGinness
S10 E10: How to Run a Successful (and Profitable) Design Intensive with Jenna Johnson
S7 E4: How to Structure, Price, Market, and Sell Design Intensives
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
