Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S11 E16: How to Streamline Your Brand & Web Design Process
In this solo episode, Jen’s chatting all about how she’s refined and streamlined her brand and web design process to better serve both her clients and her business.
She emphasizes customizing workflows to fit different client needs, cutting unnecessary steps, and focusing on high-value tasks. Key changes include reducing client calls, minimizing lengthy brand strategy, and relying on simple, effective communication tools with her clients.
Jen also shares practical tips such as live refinement sessions, unlimited revisions within a set time frame, and delivering social-media-ready assets upon off-boarding. These process shifts have saved time, allowed her to take on more projects, all while maintaining a high-quality client experience.
Links Mentioned:
S9E3: Steal My Web Design Process
S5E14: Iterating on the One-Concept Method
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design, processes, brand and web design
