Better: The Brand Designer Podcast
Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.
Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny, and supportive presence is missed every day—each and every episode that we record is dedicated to her legacy and her vision for this podcast. It is our honor to continue recording episodes in Giselle's memory and we know that she is with us every time we sit down to record.
In winter of 2022, we welcomed Esther Knox-Dekoning from Sereth Design as a new co-host. Esther brought an incredible and fresh perspective to the pod—her transition from agency to design studio as well as her love for web design, sustainability, and world change brought new guests, ideas, and amazing episodes to our listeners. She departed the pod in spring 2023 to dedicate more time to her studio's growth, and will be greatly missed!
Now, Jen runs the podcast solo and is beyond excited to continue interviewing guests, having interesting conversations, and sharing the behind-the-scenes of running her design studio.
Better: The Brand Designer Podcast
S11 E13: Evolving Your Design Offers with Joy Warren
In this episode of Better: The Brand Designer Podcast, we sit down with Joy Warren, the creative force behind Joy Warren Creative — a full-service brand and web design studio known for its playful simplicity, vibrant use of color, and custom illustrations. Based just outside Raleigh, NC, Joy shares how she launched her business after relocating from Indiana and built a studio that celebrates and supports small, female-owned businesses.
We kick things off with a quick story time about how Joy’s business began, and then dive into a foundational concept for any designer: the offer suite. What is it, and why does it matter? Joy walks us through how her own suite of services has evolved — including a major shift away from her once-popular Mini Brands offer. She opens up about the mindset behind pivoting, how to stay responsive to your audience’s needs, and why flexibility in your offers is key to long-term success in the design industry.
Whether you’re a seasoned designer or just starting out, Joy’s thoughtful approach to building and refining your offers will leave you feeling inspired and ready to adapt.
Have you re-evaluated your own offer suite lately?
Guest Information:
Guest Name: Joy Warren
Guest Business Name: Joy Warren Creative
Guest Website: joy-warren.com
Guest Instagram: @joywarrencreative
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Tags:
designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
